Baris is the Senior Manager of Digital Analytics at autoTRADER.ca. He and his team are responsible for the technical implementation, optimization, reporting and analysis of Canada's largest automotive marketplace. Prior to moving to the client side, Baris was an agency practitioner, where he was responsible for reporting and analysis of several top tier Canadian and US corporations in a number of industries, such as finance, retail, e-commerce, pharma and non-profit. Baris holds an MBA from the Schulich School of Business at York University in Toronto. Read more about him on LinkedIn or follow him on Twitter @barisak.