Author name: Akin Arikan

Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for Unica's web analytics and interactive marketing solutions. Akin's blogs at Multichannel Marketing Metrics

Targeted Marketing using Behavioral Analysis

The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …

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