In this presentation, Josh Manion, Founder & CEO of Ensighten, talks about the Tag Management revolution. There is a great frustration in the Web Analytics market when it comes to adding, modifying, customizing and removing tracking tags from all Analytics & Optimization vendors; Ensighten proposes a new way to manage tags in a centralized way.
Prior to the founding of Ensighten, Josh Manion served for 7 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.