“You have to solve problems before you earn the right to have relationships”
Anna O’Brien talks about how Citigroup got started building a measurement program and having that influencing how they go forward. She walks us through the five steps used in the strategy they build for their social media program.
- Listen
- Analyze
- Engage
- Measure
- Adapt
Anna O’Brien
Anna OBrien is a internet specialist with 6 years of experience, both personally and professionally, researching and leveraging Social Media channels. She has a passion for the internet & is a frequent speaker at Social Media & digital measurement events. Anna is credited with helping Citi become the first financial services company with a verified account on Twitter. A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement.