Testing & Usability Articles

  • A/B Testing For Mobile Apps

    Kristoffer Olofsson - May 19, 2014
    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

  • A Guide To Running Successful A/B Tests

    Yaniv Navot - April 29, 2014
    A Guide To Running Successful A/B Tests

    This article provides important statistical references and actionable tips in order to run A/B Tests in a professional way. The ideas reflected in this article will help you improve your A/B testing techniques for better decision making and conversion rates.

  • How to Get Real Neuromarketing Insights

    Chris Goward - April 7, 2014
    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

  • Conversion Rate Maturity Model: Online Testing

    Michal Parizek - February 25, 2014
    Conversion Rate Maturity Model: Online Testing

    There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.

  • How To Collect Research Data For A/B Testing

    Manuel da Costa - October 7, 2013
    Research Data For A/B Testing

    Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.

  • 5 Usability Questions To Ask Before Optimizing Websites

    Nick Sailor - August 5, 2013
    Usability tips for website optimization

    Ask yourself these 5 simple questions before starting to optimize your website interface. It will help you define the key aspects you need to start from to improve your website usability.

  • Google Analytics Content Experiments - A Guide To Creating A/B Tests

    Daniel Waisberg - June 4, 2012
    Google Analytics Content Experiments - A Guide To Creating A/B Tests

    In this post I go over the new Google Analytics Content Experiments, a tool that can be used to create A/B tests from inside Google Analytics. This tool has several advantages over the old Google Website Optimizer, especially if you are just starting the website testing journey. Content Experiments provide a quick way to test your main pages (landing pages, homepages, category pages) and it requires very few code implementations.

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