Testing & Usability Articles

  • How to Get Real Neuromarketing Insights

    Chris Goward - April 7, 2014
    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

  • Conversion Rate Maturity Model: Online Testing

    Michal Parizek - February 25, 2014
    Conversion Rate Maturity Model: Online Testing

    There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.

  • How To Collect Research Data For A/B Testing

    Manuel da Costa - October 7, 2013
    Research Data For A/B Testing

    Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.

  • 5 Usability Questions To Ask Before Optimizing Websites

    Nick Sailor - August 5, 2013
    Usability tips for website optimization

    Ask yourself these 5 simple questions before starting to optimize your website interface. It will help you define the key aspects you need to start from to improve your website usability.

  • Google Analytics Content Experiments - A Guide To Creating A/B Tests

    Daniel Waisberg - June 4, 2012
    Google Analytics Content Experiments - A Guide To Creating A/B Tests

    In this post I go over the new Google Analytics Content Experiments, a tool that can be used to create A/B tests from inside Google Analytics. This tool has several advantages over the old Google Website Optimizer, especially if you are just starting the website testing journey. Content Experiments provide a quick way to test your main pages (landing pages, homepages, category pages) and it requires very few code implementations.

  • Advertising And User Experience: Hand In Hand?

    Jose Uzcategui - January 18, 2012
    Advertising And User Experience

    The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.

  • Getting To Know Your Landing Page Visitors

    Anna Talerico - December 28, 2011
    Landing Page Visitors

    Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.

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