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Geoff Galat - October 25, 2011
As demand for access to online banking continues to grow and more customers rely on smartphones for managing their finances, banks and other financial service companies would do well to ensure that these transactions are easy to perform and that the cross-channel (mobile, web, call center) customer experience is as seamless as possible.
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Emer Kirrane - August 10, 2011
Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.
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Dennis van der Heijden - August 2, 2011
Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.
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Online Behavior - May 16, 2011
A visitor arrives to a website from a search engine's keyword including "health". How can the website take advantage of this information in order to personalize the experience of the visitor? Learn more on this personalization example for content websites.
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Dave Chaffey - February 14, 2011
Do you remember the promise of true 1 to 1 marketing from over 10 years ago where technology would automagically give a unique message to every customer returning to the site or every email subscriber? Well our analytic capabilities have advanced a lot, but many companies are a long way from delivering targeted, relevant emails.
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Phillip Klien - January 18, 2011
You only have one chance to create your first impression. Learn more about selecting the main message for the homepage of a website with two very unique target audiences can be very complicated. By segmenting and targeting your traffic you will be sure to provide the best experience for each individual segment.
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Isaac Waisberg - December 30, 2010
In part I of this article, I discussed the unintended consequences of Targeting and how they can decrease the information quality served to consumers and their likelihood to find new products. In this part II, I turn now to a review of some of the approaches that have been advanced to increase these chances.
