Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

  • Data Analysis & The Trouble With Taste [video]

    Data Analysis & The Trouble With Taste

    Coco Krumme explains why data analysis is only part of the story when matters of social influence, context, and perception are involved.

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  • Analytics, Statistics & The Case of the Missing Ring

    Analytics, Statistics & The Case of the Missing Ring

    The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.

    Online Behavior - April 15, 2013
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  • A Sales Channel And A Market Research Tool [video]

    A Sales Channel And A Market Research Tool

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

    Online Behavior - September 20, 2012
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  • Conversion Optimization Tips & Cases [video]

    Conversion Optimization Tips & Cases [video]

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

    Online Behavior - August 31, 2012
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  • Extracting Economic Insights From LinkedIn [video]

    Extracting Economic Insights from the LinkedIn Dataset

    Using examples from LinkedIn's dataset, as well as from day-to-day life, Scott Nicholson discusses the process of going from a dataset to helping companies, consumers, and the world as a whole.

    Online Behavior - August 27, 2012
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  • Analytically Serious About In-Game Advertising [video]

    Analytically Serious About in Game Advertising

    Jack Koch of Electronic Arts describes how his company built an advertiser analytics system which is scalable, cross-platform, and actionable.

    Online Behavior - August 16, 2012
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  • Data Diving For A Good Cause [video]

    Data Diving For A Good Cause

    Professor Peter Fader (Wharton), Dr. Sharron Silva, and Janet Couperthwaite discuss the process of getting the best data analytics program possible to encourage Red Cross disaster donors to become sustaining donors.

    Online Behavior - August 15, 2012
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  • 3 Useful Optimization Tools [video]

    Optimization Tools

    Feres Alhlou, the founder of E-Nor, discusses some of the more useful optimization tools that have come out recently: ShufflePoint, a data integration hub; SiteApps for SEO on Google Analytics and Qualaroo (formerly Kissinsights).

    Online Behavior - August 9, 2012
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  • Simple Optimization Ideas - Real Impact [video]

    Simple Optimization Ideas - Real Impact

    Hila Strong describes the basics of optimization, explaining that the intent of the customer is key, and that ideally, optimization functions to help the customer achieve their goals.

    Online Behavior - August 7, 2012
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  • Smarter Analytics - Smarter Commerce [video]

    Smarter Analytics - Smarter Commerce

    To really get insight into customer behavior, it's important to gather data across all of the channels, digital and offline, integrate the data automatically, and give marketers and salespeople a clear image of the customer.

    Online Behavior - August 2, 2012
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