Testing Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They focus on techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.

  • Conversion Optimization Tips & Cases [video]

    Conversion Optimization Tips & Cases [video]

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

    Online Behavior - August 31, 2012
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  • 3 Useful Optimization Tools [video]

    Optimization Tools

    Feres Alhlou, the founder of E-Nor, discusses some of the more useful optimization tools that have come out recently: ShufflePoint, a data integration hub; SiteApps for SEO on Google Analytics and Qualaroo (formerly Kissinsights).

    Online Behavior - August 9, 2012
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  • Simple Optimization Ideas - Real Impact [video]

    Simple Optimization Ideas - Real Impact

    Hila Strong describes the basics of optimization, explaining that the intent of the customer is key, and that ideally, optimization functions to help the customer achieve their goals.

    Online Behavior - August 7, 2012
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  • Optimize Websites for Engagement: 5 Lessons [video]

    Optimize Websites for Engagement - Dan Siroker

    Dan Siroker of Optimizely talks about how to beat the back button and optimize for engagement. He imparts the following 5 lessons: Define Success, Reduce Choices, Focus on Your Call to Action, Fail Fast, and Start Today.

    Online Behavior - May 24, 2012
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  • Usability Principles from Jakob Nielsen [video]

    Usability Principles from Jakob Nielsen

    In this short movie we learn about 10 Usability Heuristics taken from the work of Web Usability guru Jakob Nielsen.

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  • The Power of Words for Conversion Optimization [video]

    Conversion Optimzation

    This short video illustrates the power of words to radically change your message and your effect upon the world. It shows a great example of how to reach your customers by understanding what catches their feelings.

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  • Top Ten Tips for Testing Success [video]

    Top Ten Tips for Testing Success

    This video, presented by Eric T Peterson, provides tips in order to succeed in Website Testing. Eric starts by showing the value of testing to website improvement, as he says: "Testing and Optimization allows you to slowly yet incrementally improve the quality of your website and improve the quality of the customer experience."

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  • Price Testing - The Holy Grail of Marketing [video]

    Price Testing

    This presentation, by Rachit Dayal, shows a way to use Google Website Optimizer in order to understand how much customers are willing to pay for a product. Rather than fixing a product price unilaterally, the marketer can run a test and analyze the selling curve when the price increases and understand the impact on revenue.

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Online Behavior © 2012