Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
Testing Slides
The slides below are a collection of the most interesting presentations on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They focus on techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.