The slides below are a collection of the most interesting presentations on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They focus on techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.
This presentation, created by Gianluca Brugnoli, is about connecting the dots of user experience, on how to design interactive systems. Learn more about how to improve your users' experience by understanding usability.
This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.
This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an introduction to the field of web usability, why it is important, and its Return on Investment.
This presentation, from Scott Baldwin, proposes a way to use sketches (drawings) in order to plan user experience when engaging with a client. According to the creator this is faster, it improves communication, it clarifies thinking, and it gets everyone in the same page. His approach to user experience uses 4 P’s: Paper, Pens, People, Place.