A persona is a fictitious person that represents the goals and behavior of a real group of users. This segmentation technique is used in order to understand the website customers and optimize user experience according to user needs.
Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.
Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.
Suppose you own a restaurant in a highway rest area. You want to understand how your visitors behave and to optimize the restaurant to better serve your clients. How would you do that? And how is it related to Web Analytics? Here is how...
A persona is a group of visitors that visit a website, that share a common objective, purpose or background which make them distinct from another group of visitors. Learn how to use this technique to provide a better experience to your visitors.
In this presentation, Gary Kovacs, CEO of Mozilla Corporation, discusses the subject of privacy on the Web. Even though people would like to believe the Internet is a private place, it is not: "the price we are being asked to pay for all this connectedness is our privacy."
In this animation, by RSA Animate we learn about the Powers of Time and how people deal with it. Professor Phillip Zimbardo starts by describing the 6 different types of people and goes on to compare these type of people across different GEO locations and different cultures. He also discusses how technology and education influence children and teenagers trying to form future oriented people.
Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.
In Part III Neil Mason presents examples on how to use data mining and segmentation to understand customers and create personas based on behavior. This will help us to understand where the customers are likely to go, helping us to design their experience and target them in a more scientific way.
Following Neil Mason's discussion on Data Mining Process and Predictive Analytics (part I of this presentation), he nows discusses the Data Extraction, Transformation and Loading, a critical step on the data mining process. Neil also goes over a case study on customer segmentation where he explains two different ways of applying behavioral segmentation strategies.
"Data: Discovery: Tell me something that I don't know" is the definition of data mining - discovering unexpected patterns and relationships in data. In Part I Neil discusses the difficulty of extracting signals from all the noise present in the overwhelming quantity of data we deal with nowadays.