Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.
This commercial, produced by NFL Mobile, is a short and accurate representation of why companies should be focusing on the customer experience, not on the technology.
In this part 2 of 'What's Wrong with Metrics', Larry Freed provides a summary of what's is actually wrong with metrics often used by marketers. He also discusses the differences between feedback and measurement and how we can better satisfy our customers.
As demand for access to online banking continues to grow and more customers rely on smartphones for managing their finances, banks and other financial service companies would do well to ensure that these transactions are easy to perform and that the cross-channel (mobile, web, call center) customer experience is as seamless as possible.
Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.
Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.
In this interview Daniel Waisberg talks to Phillip Klien, Co-founder of Predicta, BTBuckets and SiteApps, about how to optimize websites by making them more relevant to users. He also shares his thoughts on the future of the industry and talks about his newest project.
This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.
A visitor arrives to a website from a search engine's keyword including "health". How can the website take advantage of this information in order to personalize the experience of the visitor? Learn more on this personalization example for content websites.