Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.

  • A Sales Channel And A Market Research Tool [video]

    A Sales Channel And A Market Research Tool

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

    Online Behavior - September 20, 2012
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  • Analyzing Personas Using Advanced Segments

    Analyzing Personas Using Advanced Segments

    A persona is a group of visitors that visit a website, that share a common objective, purpose or background which make them distinct from another group of visitors. Learn how to use this technique to provide a better experience to your visitors.

    Oliver Walker - July 11, 2012
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  • Predictive Intelligence In Digital Marketing [video]

    Predictive Intelligence Comes to Digital Marketing

    Paul Phillips, CEO & Founder of Causata describes the need for a complete system which gathers information from all channels in order to predict, in real time, future customer behavior.

    Online Behavior - June 28, 2012
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  • Big Data – What It Means For The Digital Analyst

    Big Data for Digital Analysts

    With the evolution from “Web Analytics” to “Digital Intelligence”, there is no doubt digital analysts should gradually shift from website-centricity and channel specific tactics – as experts as we are - to a more strategic, business oriented and (Big) Data expertise. Learn more about Big Data and which areas you should focus on.

    Stephane Hamel - June 26, 2012
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  • Marketing Optimization Analytics Maturity Curve [video]

    Marketing Optimization Analytics Maturity Curve

    Mikel Chertudi describes the different levels of analytics maturity; beginner, intermediate, expert, and visionary. For each, he explains what they track, their metrics, the tracking tools, the customer benefit, the benefit to the marketer, and the benefit to the organization. Then he gives an example of how the Adobe site works now that it is optimized by analytics visionaries.

    Online Behavior - May 31, 2012
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  • Tracking The Trackers - Who Tracks You Online? [video]

    Tracking the trackers

    In this presentation, Gary Kovacs, CEO of Mozilla Corporation, discusses the subject of privacy on the Web. Even though people would like to believe the Internet is a private place, it is not: "the price we are being asked to pay for all this connectedness is our privacy."

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  • 3 Segmentation Strategies: Intent, GEO & Conversions

    Segmentation Strategies: Intent, GEO & Conversions

    Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.

    Jim Eustace - February 22, 2012
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  • Jeff Jonas - IBM Chief Scientist [interview]

    Jeff Jonas - IBM Chief Scientist, Entity Analytics Group

    Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are already collecting. Jeff is interested in real-time "sensemaking" to fundamentally improve enterprise intelligence and make organizations smarter, more efficient and highly competitive.

    Online Behavior - February 7, 2012
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  • Social Media Measurement with Google Analytics [video] - Part II

    Social Media Measurement with Google Analytics

    In Part II of Social Media Measurement with Google Analytics, Corey Koberg discusses campaign tracking using Google Analytics and its importance for marketers and analysts. He also goes over mobile tracking techniques.

    Online Behavior - January 9, 2012
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  • Social Media Measurement with Google Analytics [video] - Part I

    Social Media Measurement using Google Analytics

    In this presentation, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.

    Online Behavior - January 3, 2012
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