eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

  • Assessing Online Community Management [video]

    Assessing Online Community Management

    Anna O'Brien talks about how Citigroup got started building a measurement program and having that influencing how they go forward. She walks us through the five steps used in the strategy they build for their social media program.

    Online Behavior - April 23, 2011
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  • Online Community Management [video]

    In this presentation, Jamie Papas talks about what makes a successful community. She compares online communities to parties from several different points of views. Community managers are the linchpin of a vibrant group, they are the instigators and catalysts of conversations. Like a gracious host, they are essential to encourage dialogue, initiate new discussion topics, make introductions and smooth over the jagged edges of social interaction.

    Online Behavior - April 12, 2011
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  • Bob Page - VP Analytics eBay [interview]

    Interview with Bob Page

    In this interview, we talk with Bob Page about his position as Vice President Analytics at eBay, about the future of the Analytics industry, and also about how to create a data-driven culture on organizations.

    Online Behavior - April 4, 2011
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  • Social Media - Rethinking Marketing Metrics Part II [video]

    Social Media - Rethinking Marketing Metrics Part IIIn this presentation, Jim Sterne goes over the importance to provide direction to companies and influence people and decisions. He also provides insight into how you can go about measuring influence, be it on Twitter or other channels. But what matters is: did people take any action?
    Online Behavior - March 25, 2011
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  • Social Media - Rethinking Your Marketing Metrics Part I [video]

    Social Media - Rethinking Marketing Metrics

    Social media today is where the World Wide Web was in 1995. Everybody was talking about it and best practices were far and few between. We know it's important, valuable and catching on. What we're just starting to learn is how to measure the business results of business investments in this new communication medium.

    Online Behavior - March 7, 2011
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  • Social Media Metrics Framework Part II [video]

    Social Media Metrics Framework

    In Part II, John Lovett and Seth Duncan discuss the usage of sociological, psychological and consumer behavior theory to segment, classify and measure consumers' buying stages relative to corporate media strategy.

    Online Behavior - March 4, 2011
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  • Social Media Metrics Framework [video]

    Social Media Metrics Framework

    Learn more about John Lovett's research on Social Marketing Analytics and how to create a Social Media plan. In addition, learn about PR professionals and how they can measure the business value of targeted earned media opportunities.

    Online Behavior - February 28, 2011
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  • Neil Mason Interview [video]

    Interview with Neil Mason

    In this interview, Neil Mason discusses the development of the Web Analytics industry, provides tips for Web Analysts on what do first, and gives advice on how an analyst can service (internal and external) clients.

    Online Behavior - February 24, 2011
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  • Marketing Metrics Management at eBay - Part I [video]

    Managing Marketing Metrics at eBay

    In this presentation, Bob Page goes over some mind boggling numbers regarding eBay's databases, transactions and mobile usage. He also answers a few questions such as: What does it mean and what does it take to become data-driven? Processes, people, tools? A successful analytics program requires more than asking what happened, but also why, and what to do about it.

    Online Behavior - February 9, 2011
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  • Managing Metrics at Expedia - Part III [video]

    Managing Metrics at Expedia

    In Part III (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the issue of campaign attribution and how they have dealt with it at Expedia. He also talks about Testing, Voice of Customer and Mobile Optimization.

    Online Behavior - January 29, 2011
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