eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

  • Tom Davenport Interview on Business Analytics [video]

    Tom Davenport Interview on Business Analytics

    In this video Jim Sterne talks to Thomas Davenport about Business Analytics tips, Tom's books and the Analytics industry in general. He also shares his insights about the Analytics process, ways to measure the level of "data-drivenness" of a company, video analytics, and tips for professionals just starting the analytics journey.

    Online Behavior - September 19, 2011
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  • Marketing Analytics - The CMO Perspective [video]

    Marketing Analytics - The CMO Perspective

    This panel of name-brand corporate analysts talks turkey about what their CMO's are getting and what they want from marketing analytics. After the search keywords have been parsed, the landing pages optimized, the navigation streamlined and the conversion rate analyzed from here to Sunday, the CMO is your true end customer. Find out what makes them tick and how to make them happy.

    Online Behavior - September 13, 2011
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  • Eric T. Peterson & Adam Greco Interview - Web Analytics Demystified [interview]

    Web Analytics Demystified Interview

    In this interview, Eric T. Peterson and Adam Greco talk about the trends in the industry and how it has evolved over the last few years. They also share insights on the differences between working for vendors, practitioners and consultants.

    Online Behavior - September 9, 2011
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  • Building a Smarter Planet With Marketing Metrics at IBM [video]

    Building a Smarter Planet With Marketing Metrics at IBM

    In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet. The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.

    Online Behavior - September 1, 2011
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  • Jennifer Veesenmeyer - COO Stratigent [interview]

    Jennifer Veesenmeyer Interview

    In this interview, filmed at the eMetrics Marketing Optimization Summit San Francisco 2011, Daniel Waisberg talks to Jennifer Vessenmeyer, COO at Stratigent, a digital analytics agency that provides consultancy in all things analytics.

    Online Behavior - August 12, 2011
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  • Measuring the Value of Social Media Part II [video]

    Measuring the Value of Social Media Part II [video]

    In Part II of Measuring the Value of Social Media, Gary Platte describes how Pure Michigan analyze their visitors' satisfaction, both on the website and on their social media channels.

    Online Behavior - July 25, 2011
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  • Measuring the Value of Social Media Part I [video]

    Measuring the Value of Social Media Part I [video]

    In this presentation, delivered at the eMetrics Marketing Optimization Summit Washington DC 2010 by Gary Platte, we learn more about how Michigan Economic Development Corporation assesses the success of their site and social campaigns.

    Online Behavior - July 20, 2011
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  • Data Visualization as You've Never Imagined - The AlloSphere Research Facility [video]

    Data Visualization in the Allosphere

    In this presentation, JoAnn Kuchera-Morin flies us through the Allosphere, a 30-foot diameter sphere that allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. Ever wonder what your data set might look like in 3D and sound like with 128 channels of audio?

    Online Behavior - July 15, 2011
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  • Phillip Klien - Optimization & Segmentation [interview]

    Phillip Klien Interview on Targeting, Segmentation and the Analytics industry

    In this interview Daniel Waisberg talks to Phillip Klien, Co-founder of Predicta, BTBuckets and SiteApps, about how to optimize websites by making them more relevant to users. He also shares his thoughts on the future of the industry and talks about his newest project.

    Online Behavior - July 11, 2011
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  • Google Analytics Benchmarking by Trevor Claiborne [video]

    Google Analytics Benchmarking by Trevor Claiborne

    In this presentation, delivered at eMetrics Marketing Optimization Summit San Francisco 2011, Trevor Claiborne goes over the Google Analytics Benchmark feature and its reports.

    Online Behavior - July 4, 2011
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