eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

  • Successful Business Analytics by Tom Davenport - Part II

    Successful Business Analytics by Tom Davenport

    In this presentation Tom Davenport addresses the organizational culture and business leadership required to make the most of the science of analysis, and shares stories of people who have made this transition and the resulting competitive edge their organizations exploit.

    Online Behavior - December 15, 2011
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  • Successful Business Analytics by Tom Davenport - Part I

    Business Analytics with Tom Davenport

    In this presentation, Tom Davenport discusses ways to manage analytics at an enterprise and provides examples on which companies and professions are embracing analytics. He also shares tips on how to improve decision-making on companies by using Analytics.

    Online Behavior - December 12, 2011
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  • Vicky Brock - Training, Privacy & Future [interview]

    Vicky Brock Interview - Training, Privacy and Future

    In this interview with Vicky Brock, Co-Founder of Highland Business Research, we discuss some of the difficulties people have when it comes to Web Analytics. As an experienced trainer, she shares some examples of concepts and features newbies don't easily understand.

    Online Behavior - December 2, 2011
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  • Marketing Metrics at Best Buy - Part 2 [video]

    Marketing Metrics at Best Buy

    In Part 2 of the Marketing Metrics at Best Buy, Eric T. Peterson and Lynn Lanphier describe the process they went through while implementing the Analytics process at Best Buy. They go over the internal politics and personnel involvement with the process as well as their relationship with Omniture, the tool Best Buy uses for website measurement.

    Online Behavior - November 18, 2011
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  • Marketing Metrics at Best Buy - Part 1 [video]

    Marketing Metrics at Best Buy

    In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Eric T. Peterson and Lynn Lanphier talk about how Best Buy has been doing Web Analytics and really working to transform their ability to succeed in a very competitive environment.

    Online Behavior - November 11, 2011
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  • What's Wrong with Metrics? Part 2 [video]

    What's Wrong with Metrics? by Larry Freed

    In this part 2 of 'What's Wrong with Metrics', Larry Freed provides a summary of what's is actually wrong with metrics often used by marketers. He also discusses the differences between feedback and measurement and how we can better satisfy our customers.

    Online Behavior - November 4, 2011
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  • What's Wrong with Metrics? Part 1 [video]

    What's Wrong with Metrics? by Larry Freed

    Often, metrics used to assess success are misunderstood, misinterpreted, and misleading. They measure KPIs important to the organization instead of what is critical in the customers’ eyes. This leads companies down a path of reactive management, but how can organizations proactively manage when most metrics look backwards?

    Online Behavior - November 1, 2011
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  • Bryan Eisenberg - Online Marketing Pioneer [interview]

    Bryan Eisenberg & Daniel Waisberg

    In this interview with Bryan Eisenberg, Online Marketing speaker and author, he shares insights on how to optimize websites and increase conversion rates. As he says: "that's what conversion optimization is all about: understanding customers and making changes."

    Online Behavior - October 28, 2011
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  • Joe Megibow - General Manager, Expedia [interview]

    Joe Megibow Interview - VP and General Manager Expedia

    Joe Megibow, VP and General Manager of Expedia.com, the world's leading online travel provider, shares with us his view on the Online Analytics world. He starts by discussing the latest trends on the field, such as how companies are starting to act on the data; he also mentions an opportunity: the convergence of platforms in our space as we recognize that Web Analytics is not the only Analytics we should be looking at.

    Online Behavior - October 10, 2011
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  • Making the Most of Marketing Dashboards [video]

    Making the Most of Marketing Dashboards

    In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

    Online Behavior - September 28, 2011
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