eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

  • It is About The People AND The Data - Part II [video]

    It is About The People AND The Data - Part II

    In Part I David Coletti, VP Digital Media Research & Analytics, ESPN, talked about ESPN metrics across channels and how it finds ways to link them all together. In this presentation, David talks about channel (website, app, offline) usage across the days of the week and about their Fan Relationship Management (FRM).

    Online Behavior - February 21, 2012
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  • It is About The People AND The Data - Part I [video]

    It is About The People AND The Data

    In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research and analytics on how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.

    Online Behavior - February 10, 2012
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  • Jeff Jonas - IBM Chief Scientist [interview]

    Jeff Jonas - IBM Chief Scientist, Entity Analytics Group

    Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are already collecting. Jeff is interested in real-time "sensemaking" to fundamentally improve enterprise intelligence and make organizations smarter, more efficient and highly competitive.

    Online Behavior - February 7, 2012
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  • Social Media Optimization Part II - Guy Kawasaki [video]

    Social Media Optimization Part II - Guy Kawasaki

    In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.

    Online Behavior - February 3, 2012
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  • Social Media Optimization Part I - Guy Kawasaki [video]

    Social Media By The Numbers - Guy Kawasaki

    Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.

    Online Behavior - January 31, 2012
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  • Geoff Ramsey - eMarketer CEO [interview]

    Interview With Geoff Ramsey, eMarketer CEO

    In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.

    Online Behavior - January 25, 2012
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  • The Web Analyst Tribe and the C-Suite - Part II [video]

    Web Analyst Tribe and the C-Suite

    In Part II of The Web Analyst Tribe and the C-Suite Thornton May, Author of 'The New Know: Innovation Powered by Analytics', talks about making better decisions faster than the adversary. He also discusses the Analytics profession and its progress.

    Online Behavior - January 23, 2012
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  • The Web Analyst Tribe and the C-Suite - Part I [video]

    The Web Analyst Tribe and the C-Suite

    While celebrating the essence of who you are as an analyst, Thornton May offers a cultural anthropologist's perspective on the value of analytics, where analytics live in the enterprise and how the relationship between the deepest data diver and the highest executive is changing.

    Online Behavior - January 21, 2012
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  • Customer Analytics Definition & Case by Peter Fader

    Customer Analytics Definition & Case by Peter Fader

    Peter Fader, Professor of Marketing, Wharton School, illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. He also shares how the Wharton Customer Analytics Initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.

    Online Behavior - January 10, 2012
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  • Mobile Marketing Optimization Panel [video]

    Mobile Marketing Optimization

    Learn how to monetize mobile, what metrics are most important and what obstacles stand in the way of reliable mobile measurement. The panelists live and breathe mobile so they are just the team to educate and inform about how to effectively measure and drive insights from your mobile channel.

    Online Behavior - December 29, 2011
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