The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to turn new visitors into customers and returning customers into loyal friends.
Steve Schoettler of Junyo explains how big data could be used to improve education to the point of doubling student achievement at a large scale.
This presentation shows what is O'Reilly doing when it comes to data, their view of the space, and some suggestions about what to do with it: data shouldn't be a blackbox, nor a magic bullet, but staying curious all the time can help direct your company to its goals. Data is about enlightenment, nirvana, bliss.
Colin White, founder of BI Research talks about the difference between business analytics of the past and business analytics of the future. He gives examples of how the 'new' analytics can be used, applications, and challenges that are coming up in analytics now.
This video helps webmasters and aspiring analysts to become familiar with the basic uses of Google Analytics. The talk touches the Administration, segmentation, and comprehension of basic Google Analytics data.
With so much data available all the time, everywhere, making sense of it is difficult, but crucial. Many businesses decisions are on hunches and guesses, even though the necessary data exists to make an informed decision. Analytics improves the ability of decision-makers to gain actual intelligence from the vast amount of data that they have access to.
Mikel Chertudi describes the different levels of analytics maturity; beginner, intermediate, expert, and visionary. For each, he explains what they track, their metrics, the tracking tools, the customer benefit, the benefit to the marketer, and the benefit to the organization. Then he gives an example of how the Adobe site works now that it is optimized by analytics visionaries.
Usman Haque, founder of Cosm, is an architect and artist. In this talk, he describes the new reality of data from sensors becoming more available and the uses and problems this creates. He gives the 'Bill of Rights' of data, and gives a glimpse of his view of the future of the Internet of Things.
Randy Gelfand, Web Analytics Program Manager at IBM, describes how a large company like IBM with millions of webpages and dozens of products, manages analytics. He talks about the company's Data Model Extensions, which instantly aggregate analytics data from every IBM product. This data is then processed with Cognos, giving executives an easy-to-use dashboard with analytics on a global scale.
Google Chief Economist Hal Varian uses a number of examples to show how knowing search term trends helps predict real-world economic trends. Using Google Insights and Google Correlate, it is possible to identify trends and predict future consumer behavior and economic climate.
Today's metrics are generally flawed. Even conversion is a flawed metric, because anyone can increase conversions simply by offering significant discounts. ROI is a better metric, but it too misses the lifetime value of a customer. This video discusses the need to look beyond the 'one-night-stand' metrics into the overall value of a customer.