The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to turn new visitors into customers and returning customers into loyal friends.
In this animation, by RSA Animate we learn about the Powers of Time and how people deal with it. Professor Phillip Zimbardo starts by describing the 6 different types of people and goes on to compare these type of people across different GEO locations and different cultures. He also discusses how technology and education influence children and teenagers trying to form future oriented people.
This video, posted on the Google Analytics Youtube Channel, is a humorous representation of how companies treat their customers on websites. Seen through the light of an offline example, this situation seems exaggerated or even ridiculous, but it is so funny because most people went through a similar situation on websites.
This video presents in a fun and simple way the value of charts not only to adults but also to children. Sometimes people forget how much we interact with chart in our day-to-day life. In addition, the song is very fun and addictive!
In this presentation, JoAnn Kuchera-Morin flies us through the Allosphere, a 30-foot diameter sphere that allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. Ever wonder what your data set might look like in 3D and sound like with 128 channels of audio?
In Part III (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the issue of campaign attribution and how they have dealt with it at Expedia. He also talks about Testing, Voice of Customer and Mobile Optimization.
In Part II (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the six main lessons that he learned while building a framework to manage Expedia metrics and optimization efforts.
In Part I (out of III), Joe Megibow, VP, Global Analytics and Optimization at Expedia, goes over the reason why the company invest so heavily in Analytics and Optimization: to be relevant to their customers and to continue to be the leader brand on the travel industry.
Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.
In this "Questions & Answers" session from eMetrics Marketing Optimization Summit San Jose 2010, Bryan Eisenberg and Eric T. Peterson answer to online marketing optimization questions from the audience.
In this presentation, Bryan Eisenberg speaks about optimizing website conversion rates. Brian compares the conversion optimization journey with losing weight as both require a daily routine that start as a very difficult effort and gradually become an addiction to improving the website. The most important element is to have a clear reason for this journey: why are you putting all this effort, what do you want to achieve?
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