The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to turn new visitors into customers and returning customers into loyal friends.
Coco Krumme explains why data analysis is only part of the story when matters of social influence, context, and perception are involved.
In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.
Hila Strong describes the basics of optimization, explaining that the intent of the customer is key, and that ideally, optimization functions to help the customer achieve their goals.
Benjamin Black discusses why the context of data is so crucial, and how data processing needs to evolve drastically to meet today's data processing challenges.
April Wilson explains that more data and more processing doesn't necessarily translate into better results. She believes that the crucial factor is critical thinking on the part of the data analyst/scientist.
Jer Thorp, Data Artist in Residence at the New York Times, discusses two projects which span a large range. He discusses a project which seeks to help researchers gain location data with permission from individuals in the first part of his talk. In the second part of his talk, he describes a whole new concept in visualizing space exploration.
Joe Megibow, Bob Page, and John Elder are interviewed to discover how one starts a career in data analytics. Joe Megibow says that the main goal is to prove your worth by finding data that can change a business. Bob Page says that love of data is the key to becoming successful in analytics. John Elder says that analytics is about predicting the future and helping people.
Justin Cutroni, Analytics Advocate at Google, says it's time to 'refresh' the approach to metrics. See how he uses 'events' to change how we gather and analyze data for both informational and e-commerce sites.
Luke Lonergan, CTO, VP, and Co-Founder of Greenplum, a division of EMC asks and answers five important questions about Big Data.
Paul Phillips, CEO & Founder of Causata describes the need for a complete system which gathers information from all channels in order to predict, in real time, future customer behavior.