Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...

    Doug Hall - December 17, 2013
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  • A Guide to Google Tag Manager for Mobile Apps

    Google Tag Manager for Mobile Apps

    Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...

    Kristoffer Olofsson - December 3, 2013
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  • The New Generation Of Digital Analysis Tools

    The New Generation Of Digital Analysis Tools

    A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with reports and analysis from the typical tools then take a break and check out these six modern analytics tools.

    Allison Hartsoe - November 26, 2013
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  • Conversion Rate Optimization Maturity: Activities

    Conversion Rate Optimization Maturity Model: Activities

    Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.

    Michal Parizek - November 25, 2013
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  • Conversion Rate Optimization Audit

    Conversion Rate Optimization Audit

    Conversion Rate Optimization (CRO) is the process of continually improving a website or landing page to create the most effective experience for potential customers. For businesses that want to stay ahead, it's now an essential strategy in the highly competitive online marketing space. Here's a process you can follow to conduct a CRO audit.

    Alex Cleanthous - November 13, 2013
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  • Google Tag Manager (GTM): What Do I Need To Know?

    Google Tag Manager Facts

    Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.

    Scott Shannon - November 4, 2013
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  • Are You Wasting Time on Statistical Trivia?

    Statistical Trivia

    At best, trivial discoveries in the data flow are time-wasters. At worst, they're distractions from the genuine insights that will strengthen your business. Acting on them can do serious harm. It would be like setting off on a journey with a faulty GPS: the information it provides looks valid, but after you've committed to your direction, you suddenly realize you are completely lost.

    Mike Deck - October 31, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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  • Conversion Rate Optimization Maturity: Knowledge

    Conversion Rate Optimization Maturity Model: Knowledge

    Learn more about the Yin & Yang of Conversion Rate Optimization: Analytics and the User Experience. They are both different, mutually complementary, and necessary. This post is part of the Conversion Rate Optimization Maturity Model series.

    Michal Parizek - October 23, 2013
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  • Powerful Custom Dimensions in Universal Analytics

    Custom Dimensions in Universal Analytics

    Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...

    Kristoffer Olofsson - October 15, 2013
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