Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Conversion Rate Optimization Audit

    Conversion Rate Optimization Audit

    Conversion Rate Optimization (CRO) is the process of continually improving a website or landing page to create the most effective experience for potential customers. For businesses that want to stay ahead, it's now an essential strategy in the highly competitive online marketing space. Here's a process you can follow to conduct a CRO audit.

    Alex Cleanthous - November 13, 2013
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  • Google Tag Manager (GTM): What Do I Need To Know?

    Google Tag Manager Facts

    Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.

    Scott Shannon - November 4, 2013
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  • Are You Wasting Time on Statistical Trivia?

    Statistical Trivia

    At best, trivial discoveries in the data flow are time-wasters. At worst, they're distractions from the genuine insights that will strengthen your business. Acting on them can do serious harm. It would be like setting off on a journey with a faulty GPS: the information it provides looks valid, but after you've committed to your direction, you suddenly realize you are completely lost.

    Mike Deck - October 31, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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  • Conversion Rate Optimization Maturity: Knowledge

    Conversion Rate Optimization Maturity Model: Knowledge

    Learn more about the Yin & Yang of Conversion Rate Optimization: Analytics and the User Experience. They are both different, mutually complementary, and necessary. This post is part of the Conversion Rate Optimization Maturity Model series.

    Michal Parizek - October 23, 2013
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  • Powerful Custom Dimensions in Universal Analytics

    Custom Dimensions in Universal Analytics

    Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...

    Kristoffer Olofsson - October 15, 2013
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  • Google Analytics Demographics & Interests Reports

    Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

    Daniel Waisberg - October 8, 2013
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  • Google Analytics Custom Dimensions - 5 Questions

    Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

    Brian Wonch - September 30, 2013
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  • Google Forms & The Measurement Protocol

    Universal Analytics Form & The Measurement Protocol

    In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!

    Daniel Waisberg - September 25, 2013
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  • A Real Life Analytics Metaphor

    Real Life Analytics Metaphor

    Suppose you own a restaurant in a highway rest area. You want to understand how your visitors behave and to optimize the restaurant to better serve your clients. How would you do that? And how is it related to Web Analytics? Here is how...

    Daniel Waisberg - August 28, 2013
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