The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut can tell you is you’re hungry? I have. And you know what? I’ve been doing this for well over a decade now and the better I get at it and the more I do analysis in very tight time frames, the more I think that is complete nonsense.
Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the "newbie" stage and come out the other side. You break into the field, gain some skills and eventually find your niche. So now you're a veteran Web analyst, what's your approach to career advancement? It's a tough question that will serve as the focus of this article.
Even though Google Analytics is great, there is always one or two improvements that wouldn't hurt. This article presents 3 features that could enhance the tool: Adsense ecommerce integration, Marketing Campaign Import API and Website Optimizer & Webmaster tools integration.
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. This is one of the (many) great challenges in the field, but it is also what keeps the practice of web analytics fresh and interesting. There is no end point. There is no perfect site. There is only “Why?”. Having said that, there is sometimes a “Because of...” - but that usually means “Probably due to...”.
There is a reason your analytics data does not make any sense. There is a reason you are unable to find an iota of insight that you can action. There is a reason you feel data is your enemy. You see, you are not following one of the holiest of holy covenants when it comes to data analysis: Segmentation. Article contributed by Avinash Kaushik.
This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and tricks, from campaign tracking to multivariate testing. But pricing? Compensation strategies? Competitive bidding? Nah, we keep those secrets to ourselves.
The Web Analytics industry is very unique. Learn more about how the Web Analytics Association came to life and where it is heading, including the benefits of being a member.