Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Five Predictions For Web Analytics in 2011

    Web Analytics predictions by Brian Clifton

    Predicting the future invariably means you will be wrong most of the time. However,  it is an interesting process to go through as even getting just one prediction right can have a significant impact - to me personally, my business or my client's business. Here's are Brian Clifton's predictions for the web analytics industry for 2011

    Brian Clifton - November 9, 2010
    Read More
  • Mobile Marketing for E-commerce: Insight Into Real Data

    Mobile Marketing for E-commerce

    What potential there is then as mobile moves from being an interesting niche, to a fully mainstream in the way that brands are experienced and product purchase decisions made? Both marketers and visitors can only gain if a more strategic and joined up approach is taken to mobile marketing.

    Vicky Brock - November 3, 2010
    Read More
  • Feelings Have a Place in Web Analytics

    Web Analytics Instincts

    Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut can tell you is you’re hungry? I have. And you know what? I’ve been doing this for well over a decade now and the better I get at it and the more I do analysis in very tight time frames, the more I think that is complete nonsense.

    Vicky Brock - September 15, 2010
    Read More
  • Career Advancement for Veteran Web Analysts

    Web Analytics Career

    Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the "newbie" stage and come out the other side. You break into the field, gain some skills and eventually find your niche. So now you're a veteran Web analyst, what's your approach to career advancement? It's a tough question that will serve as the focus of this article.

    June Dershewitz - June 22, 2010
    Read More
  • Google Analytics Wishlist

    Google Analytics Wishlist

    Even though Google Analytics is great, there is always one or two improvements that wouldn't hurt. This article presents 3 features that could enhance the tool: Adsense ecommerce integration, Marketing Campaign Import API and Website Optimizer & Webmaster tools integration.

    Daniel Waisberg - June 18, 2010
    Read More
  • Web Analytics Tools: Question Generation Machines

    Web Analytics Tools: Question Generation Machines

    The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. This is one of the (many) great challenges in the field, but it is also what keeps the practice of web analytics fresh and interesting. There is no end point. There is no perfect site. There is only “Why?”. Having said that, there is sometimes a “Because of...” - but that usually means “Probably due to...”.

    Emer Kirrane - June 17, 2010
    Read More
  • The Choice Is Stark: Segment Or Die!

    Avinash Kaushik - Segment or Die

    There is a reason your analytics data does not make any sense. There is a reason you are unable to find an iota of insight that you can action. There is a reason you feel data is your enemy. You see, you are not following one of the holiest of holy covenants when it comes to data analysis: Segmentation. Article contributed by Avinash Kaushik.

    Online Behavior - June 8, 2010
    Read More
  • Running a Web Analytics Company: Challenges and forbidden topics

    Running a Web Analytics Company

    This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and tricks, from campaign tracking to multivariate testing. But pricing? Compensation strategies? Competitive bidding? Nah, we keep those secrets to ourselves.

    Robbin Steif - June 5, 2010
    Read More
  • Web Analytics Association: a Special University

    Web Analytics Association

    The Web Analytics industry is very unique. Learn more about how the Web Analytics Association came to life and where it is heading, including the benefits of being a member.

    Daniel Waisberg - May 25, 2010
    Read More
Online Behavior © 2012