• A Guide to Google Tag Manager for Mobile Apps

    December 3, 2013 Google Tag Manager for Mobile Apps

    Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...

  • Mobile App Analytics Insights

    October 28, 2013 Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

  • Powerful Custom Dimensions in Universal Analytics

    October 15, 2013 Custom Dimensions in Universal Analytics

    Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...

  • Google Analytics Demographics & Interests Reports

    October 8, 2013 Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

  • Google Analytics Custom Dimensions - 5 Questions

    September 30, 2013 Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

  • Google Forms & The Measurement Protocol

    September 25, 2013 Universal Analytics Form & The Measurement Protocol

    In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!

  • Google Analytics Dashboards: A Step-By-Step Guide

    July 30, 2013 Google Analytics Dashboards

    In this article you will learn how to use Google Analytics Dashboards, they are a great way to keep track of your website. It can save a lot of time on your (and your colleagues) day-to-day so it is certainly worth to invest some time to have the right data in there.

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