Social Media Measurement with Google Analytics [video] - Part I

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"I keep thinking that we can't keep doing things that are record breaking, but I keep being wrong."

In this presentation, delivered at the Google Analytics Users' Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.

Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.

Corey also discusses the idea of segmenting social traffic in order to understand which networks are sending traffic and how those different people are behaving on the site. This information is extremely valuable when deciding where and how to invest companies' resources on Social Networks.

Watch Social Media Measurement with Google Analytics - Part II

Corey Koberg, Senior Partner, Cardinal Path

Corey Koberg
Corey is Senior Partner at Cardinal Path a premier Digital Intelligence and Optimization firms, with offices throughout North America. He is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Online Behavior © 2012