Making the Most of Marketing Dashboards [video]

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"The number one thing in making your dashboards great is to make sure you know its purpose and that you are very focused"

In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

What's on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?

Watch also an interview with Jennifer Veesenmeyer

Jennifer Veesenmeyer

Jennifer VeesenmeyerJennifer Veesenmeyer is COO at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

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