Integrating Web Analytics and CRM by Adam Greco - Part II [video]

Presentation Abstract

Web Analytics is great at helping B2B companies see what happens before a visitor becomes a lead. CRM systems are great at knowing what happens before a lead becomes a customer. But if your sales team could connect the dots between these two systems, they would know exactly what visitors have done on the website prior to becoming lead and in order to help them become a customer. Conversely, your Web Analytics tool often cannot see what happens after the lead is submitted so it cannot optimize marketing campaigns. Learn how to integrate Web Analytics and CRM systems to achieve a synergistic effect.

In Part II, Adam talks about the big gap between Web Analytics and CRM. He uses a day life scenario to show which system has which information and demonstrates the gap that is formed for the lack of integration between the systems. He also goes over an implementation example and how it can be sed to improve data-driven decision making.

Adam Greco

Adam manages all aspects of web analytics for various Salesforce.com websites. Previously, Adam was one of the leaders of the Omniture Consulting team and author of the popular Inside Omniture SiteCatalyst blog.

Watch Integrating Web Analytics and CRM - Part I

Watch Integrating Web Analytics and CRM - Part III

Post new comment
The content of this field is kept private and will not be shown publicly.
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
Online Behavior © 2012