The Web Analyst Tribe and the C-Suite - Part II [video]

"The Analytics profession is living a Renaissance - there are risks but there are also opportunities"

In Part II of The Web Analyst Tribe and the C-Suite Thornton May, Author of The New Know: Innovation Powered by Analytics, talks about making better decisions faster than the adversary.

Thornton starts by describing some techniques he has seen used to improve decision making and then proceeds to talk about change and how we should deal with it.

Thornton tells the story of the new world of Web Analytics and provides valuable questions we should ask ourselves as professionals:

1. Do we have self-worth at what we do?
2. Do we tell our own value story?
3. Are we progressing as an industry?

Thornton May, Futurist and Author, The New Know

Thornton May is Futurist, Executive Director and Dean of the IT Leadership Academy. His extensive experience researching and consulting on the role and behaviors of Boards of Directors and "C" level executives in creating value with information technology has won him an unquestioned place on the short list of serious thinkers on this topic. Thornton combines a scholar's patience for empirical research, a stand-up comic's capacity for pattern recognition and a second-to-none gift for storytelling to the information technology management problems facing executives.

Thornton has established a reputation for innovation in time-compressed, collaborative problem solving pioneering the Lyceum (an intense learning experience designed to keep 'C'-level executives abreast of emerging technology trends); the Directors’ Institute (a forum for Board members to increase their awareness of technology management issues); and the Controller’s Institute (arena for European Chief Financial Officers to fine tune processes associated with making technology investments). Thornton designs the curriculum that enables the mental models that allow organizations to outperform competitors, delight customers and extract maximum value from tools and suppliers.