eMetrics Marketing Optimization Summit Videos

This is the eMetrics Marketing Optimization Summit branded channel at Online Behavior. You will find videos of recent Summits with information on the presentations and the presentors.

  • Analytics, Statistics & The Case of the Missing Ring

    April 15, 2013 Analytics, Statistics & The Case of the Missing Ring

    The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.

  • A Sales Channel And A Market Research Tool [video]

    September 20, 2012 A Sales Channel And A Market Research Tool

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

  • Conversion Optimization Tips & Cases [video]

    August 31, 2012 Conversion Optimization Tips & Cases [video]

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

  • Extracting Economic Insights From LinkedIn [video]

    August 27, 2012 Extracting Economic Insights from the LinkedIn Dataset

    Using examples from LinkedIn's dataset, as well as from day-to-day life, Scott Nicholson discusses the process of going from a dataset to helping companies, consumers, and the world as a whole.

  • Analytically Serious About In-Game Advertising [video]

    August 16, 2012 Analytically Serious About in Game Advertising

    Jack Koch of Electronic Arts describes how his company built an advertiser analytics system which is scalable, cross-platform, and actionable.

  • Data Diving For A Good Cause [video]

    August 15, 2012 Data Diving For A Good Cause

    Professor Peter Fader (Wharton), Dr. Sharron Silva, and Janet Couperthwaite discuss the process of getting the best data analytics program possible to encourage Red Cross disaster donors to become sustaining donors.

  • 3 Useful Optimization Tools [video]

    August 9, 2012 Optimization Tools

    Feres Alhlou, the founder of E-Nor, discusses some of the more useful optimization tools that have come out recently: ShufflePoint, a data integration hub; SiteApps for SEO on Google Analytics and Qualaroo (formerly Kissinsights).

Online Behavior © 2012