Google Analytics Integrations: Centralizing Digital Marketing

Submitted by Daniel Waisberg on October 2012

  • Google Analytics Integrations: Centralizing Digital Marketing

    Daniel Waisberg - October 11, 2012

    Google Analytics allows Marketers and Analysts to integrate data from other Google products to be viewed and analyzed alongside its standard reports. This means that instead of having to analyze data using multiple tools, it is possible to centralize all information into Google Analytics to make data analysis more powerful. 'Google Analytics Integrations' centralizes everything you need to know about Google Analytics official integrations with AdWords, AdSense, Webmaster Tools, YouTube and Feedburner.

    We recommend the PDF version (left button below) as it is beautifully designed. It can be viewed in any mobile device using a Kindle app, iBooks app (iPads & iPhones), or other PDF viewer app.




    After payment click on "Return to Online
    Behavior    " to download the eBook.

    Read More
    • More Details 

    In Google Analytics Integrations: Centralizing Digital Marketing Daniel Waisberg provides a step-by-step guide to integrating and analyzing AdWords, Webmaster Tools, AdSense, YouTube and FeedBurner using the Google Analytics interface. This will not only increase data accuracy, but also bring new analytical capabilities to Marketers, Analysts and Website owners.

    The eBook also includes a chapter where Daniel provides best practices in order to have data gathered in a clean and accurate way. The chapter discusses code implementation and the settings required for Google Analytics and external campaigns. He also offers tips on how to keep the implementation under control, especially important for large enterprises

    A Look Into The Book 
    Google Analytics Integrations: Centralizing Digital Marketing
    Google Analytics Integrations: Centralizing Digital Marketing
    Google Analytics Integrations: Centralizing Digital Marketing
    About The Author 

    Daniel Waisberg is the Founder & Editor of Online Behavior. He has worked as a Google Analytics Certified Partner for over 4 years, delivering multiple training programs, account designs, and analytical insights to large and medium businesses (including Google, 888 Holdings, and Caesars Entertainment Corporation.)

    Daniel holds a MSc degree on Operations Research & Decisions from Tel Aviv University where he developed a statistical model using Markov Chains to analyze online behavior. He presents at major conferences such as Google Engage, SMX and eMetrics Summit; he also writes for major portals such as Search Engine Land and Smashing Magazine. A full list of his articles and speaking engagements can be found at danielwaisberg.com





    After payment click on "Return to Online
    Behavior    " to download the eBook.

    Praise For The eBook 
    Daniel's an expert in all things Google Analytics. Listen and learn. I do.
    Danny Sullivan - Editor In Chief, Marketing Land & Search Engine Land
    The data you get from Google Analytics is awesome. Google Analytics plus Webmaster Tools plus AdWords plus AdSense equals super awesome! Suddenly you are saving money (optimizing AdWords and AdSense), getting more visits (with deeper SEO insights), and all tied to Macro and Micro Conversions. Did you think a humble eBook could do that? This one can. Buy it!
    Avinash Kaushik - Author, Web Analytics 2.0 & Web Analytics: an Hour A Day
    Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you'll have the basics covered quickly and be on your way to insights fast.
    Justin Cutroni – Analytics Advocate, Google
    Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent "must read" is his ability to articulate ideas in a way that's accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for data: from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you're making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that.
    Adam Singer - Product Marketing Manager, Google Analytics

    Online Behavior © 2012