Praise For The eBook
Daniel's an expert in all things Google Analytics. Listen and learn. I do.
Danny Sullivan - Editor In Chief, Marketing Land & Search Engine Land
The data you get from Google Analytics is awesome. Google Analytics plus Webmaster Tools plus AdWords plus AdSense equals super awesome! Suddenly you are saving money (optimizing AdWords and AdSense), getting more visits (with deeper SEO insights), and all tied to Macro and Micro Conversions. Did you think a humble eBook could do that? This one can. Buy it!
Avinash Kaushik - Author, Web Analytics 2.0 & Web Analytics: an Hour A Day
Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you'll have the basics covered quickly and be on your way to insights fast.
Justin Cutroni – Analytics Advocate, Google
Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent "must read" is his ability to articulate ideas in a way that's accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for data: from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you're making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that.
Adam Singer - Product Marketing Manager, Google Analytics