Measure What Matters - Don't Cheat [cartoon]

by LOR
Measure What Matters - Don't Cheat
It is very easy to cheat when it comes to measurement. It does not have to be a lie, but analysts can search for the best metrics and show only them. While this will make a company feel good, it is clearly not the best strategy in the long run.
Analytics Data Check
Collect & Process Data Wisely
Don't Analyze Customers - Listen to Them
Customers Are People - Not Samples
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