Context Is Everything [cartoon]

by LOR
Context Is Everything
If you work with Analytics you have probably noticed that context is king, nothing is absolutely good or bad. A bounce rate of 90% can be good or bad, depending on what type of website and campaign you are doing. It is extremely important to first understand the context and then judge the facts.
Actionable Data
Ignoring Data
"Statistics are no substitute for judgement"
Facts vs. Stories [cartoon]
Online Behavior © 2012