Dennis is one of the founders of Reedge.com and responsible for the marketing and product development of the business. Reedge was founded in 2009 as a result of the lack of tools at the time that could help online businesses test and personalize website in an inexpensive and simple manner. Claudiu Rogoveanu and Dennis were colleagues at a lead generation company and developed the first tool in 2009. Realizing the impact it had on the business, they soon decided it should develop into a widely available tool for other businesses. In 2010 Reedge, went into beta and mid-2011 was available to the SEO/SEM experts and agencies.
Dennis has extensive business background gained over two decades of entrepreneurship where he managed one U.S. and one European lead generation company.