Daniel Waisberg is an Analytics Advocate at Google and the Founder of Online Behavior, a Marketing Measurement & Optimization website. He has managed Web Analytics and Online Competitive Analysis for several websites being responsible for the measurement, analysis, and optimization of over a dozen websites.
He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains.
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Online Behavior discusses online marketing measurement & marketing optimization techniques, tactics, and strategies to help website managers and analysts to understand and optimize websites.