Daniel Waisberg is the Owner of Conversion Journey, a Google Analytics Certified Partner that provides insights on improving the performance of websites. He is also the Founder & Editor of Online Behavior, a Marketing Measurement & Optimization website. He has managed Web Analytics and Online Competitive Analysis for several websites being responsible for the measurement, analysis, and optimization of over a dozen websites.
He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains.
Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit.