Ani has been working on online related jobs since 1997. Initially as aLAMP developer, web project manager later and last six years specializing in Search Engine Optimization (SEO) and Web Analytics.
Working for several European on-line marketing agencies offered to him the opportunity to participate and leade SEO projects in very different business areas like travel, classifieds, retail, fashion, or insurances.
Most of these projects required target several countries in very different languages and cultures at the same time what led him to focus on multi-national, enterprise level and competitive markets. Once in Canada he joined VKI Studios, now Cardinal Path, expanding his experience and expertise in those fields.