Analytics & Optimization Articles

  • More Context With Google Analytics Benchmarking

    Daniel Waisberg - September 11, 2014
    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

  • More Actionable Google Analytics Tips

    Daniel Waisberg - August 11, 2014
    Actionable Google Analytics Tips

    Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. In this article I share the top 10 tips from January to June.

  • Custom Definitions in Universal Analytics: A Case Study

    Kristoffer Olofsson - July 29, 2014
    Custom Definitions in Universal Analytics

    In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.

  • Dashboard for AdSense Performance Analysis

    Daniel Waisberg - July 22, 2014
    AdSense Performance Dashboard

    In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.

  • Google Analytics Demographic Segmentation Techniques

    Jeff Sauer - July 8, 2014
    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

  • In-Page Analytics Chrome Extension (by Google)

    Daniel Waisberg - June 23, 2014
    In-Page Analytics Chrome Extension (by Google)

    This article is a guide to the new Google Analytics Chrome extension: In-Page Analytics. The extension is intended to help its users understand their customers in a better and faster way.

  • Building A Google Analytics App With Shiny & R

    Chris Beeley - June 17, 2014
    Google Analytics App

    Following a recent post at Online Behavior on Visualizing Google Analytics Data With R I thought I would share my own Shiny application (a free package available for R) for visualising visits, bounce rate etc. from websites.

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