Analytics & Optimization Articles

  • 5 Events You Must Track With Google Analytics

    Ted Parry - April 14, 2014
    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

  • Google Analytics For Cross Device Measurement

    Daniel Waisberg - April 2, 2014
    Google Analytics For Cross Device Measurement

    In this article Daniel Waisberg discusses how to approach cross device measurement as well as the capabilities offered by Google Analytics. He looks at Cross Device reports as well as what should be done before getting to those reports: planning your measurement strategy.

  • Analyzing Campaigns with Cost Data Upload

    Benjamin Mangold - March 31, 2014
    Cost Data in Google Analytics

    In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.

  • Customer Insights With Google Analytics Demographics

    Scott Shannon - March 24, 2014
    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

  • Visualizing Google Analytics Data With R [Tutorial]

    Daniel Waisberg - March 10, 2014
    Visualizing Google Analytics Data With R

    This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.

  • Integrating Google Analytics & Fusion Tables [Tutorial]

    Daniel Waisberg - March 4, 2014
    Integrating Google Analytics & Fusion Tables [Tutorial]

    This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.

  • A Digital Analyst's Evolution

    Rebecca Visconti - February 20, 2014
    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

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