January 21, 2015
In this article Nadia Schwartz provides a few tips and tricks to make Google Analytics Goals work better for you and ensure your data is reliable. You are doing yourself a disservice if you haven't set them up.
January 13, 2015
In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.
January 5, 2015
In the presentation below shown in the article Daniel Waisberg summarize the process of going from data to insights with a six step framework he has been using for the last year.
December 9, 2014
In this article Phil Harvey provides examples of bad data behaviour, the people who do it and the old thinking and behaviours they fall foul of to make data unnecessarily hard. Then he moves on to how we can all be good data citizens and work together to make data easy.
November 18, 2014
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.
November 12, 2014
Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.
November 3, 2014
In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.