Analytics & Optimization Articles

  • The New Google Analytics Mobile App

    Daniel Waisberg - April 21, 2016
    The New Google Analytics Mobile App

    In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.

  • Data Enthusiasts Gathering At Superweek

    Daniel Waisberg - April 19, 2016
    Data Enthusiasts

    This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.

  • Demystifying Google Analytics Direct Traffic

    Doug Hall - April 6, 2016
    Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

  • Understanding Google Analytics Goals & Funnels

    Doug Hall - March 1, 2016
    Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

  • Google Tag Manager: A Step-By-Step Guide

    Daniel Waisberg - February 12, 2016
    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

  • DoubleClick for Publishers & Google Analytics Premium

    Daniel Waisberg - January 20, 2016
    DoubleClick for Publishers and Google Analytics Premium

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics Premium, including DFP, Ad Exchange and AdSense.

  • Funnel Analysis with Google Analytics Data in BigQuery

    Doug Mackenzie - January 12, 2016
    Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

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