Analytics & Optimization Articles

  • A Conversation on Google Analytics Integrations

    Daniel Waisberg - June 16, 2015
    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

  • A Better Way to Measure Users' Content Engagement

    Jordan Louis - June 4, 2015
    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

  • Building Google Analytics Powered Widgets

    Tahir Fayyaz - May 28, 2015
    Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

  • Customer Happiness with Google Analytics & FanExam

    Phillip Klien - March 31, 2015
    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

  • Using Google Analytics to Understand Your Customers

    Mallory Qualls - March 17, 2015
    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

  • Best Practices For Table Filters In Google Analytics

    Paul Koks - March 11, 2015
    Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

  • Guide To The Google Tag Manager API

    Simo Ahava - March 4, 2015
    Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

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