Analytics & Optimization Articles

  • Customer Happiness with Google Analytics & FanExam

    Phillip Klien - March 31, 2015
    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

  • Using Google Analytics to Understand Your Customers

    Mallory Qualls - March 17, 2015
    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

  • Best Practices For Table Filters In Google Analytics

    Paul Koks - March 11, 2015
    Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

  • Guide To The Google Tag Manager API

    Simo Ahava - March 4, 2015
    Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

  • Testing Statistical Significance On Google Analytics Data

    Mark Edmondson - February 25, 2015
    Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

  • Google Tag Manager Injector: Painless Tagging

    Chris Berger - February 18, 2015
    Google Tag Manager Injector: Painless Tagging

    This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.

  • Google Analytics Diagnostics: Actionable Data Quality

    Daniel Waisberg - January 28, 2015
    A Guide to Google Analytics Diagnostics

    Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.

Online Behavior © 2012