Analytics & Optimization Articles

  • DoubleClick for Publishers & Google Analytics Premium

    Daniel Waisberg - January 20, 2016
    DoubleClick for Publishers and Google Analytics Premium

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics Premium, including DFP, Ad Exchange and AdSense.

  • Funnel Analysis with Google Analytics Data in BigQuery

    Doug Mackenzie - January 12, 2016
    Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

  • Horses, Jockeys and Digital Analytics

    Baris Akyurek - January 6, 2016
    Digital Analytics Jockeys

    If you have deep enough pockets to be able to put the best analysts in front of the best tools, go right ahead. You are going to ace your game. But if you have to cut down on your hiring budget to be able to afford the next shiny tool, I would recommend that you think twice.

  • Explaining Google Analytics to Your Boss

    Jon Meck - December 10, 2015
    Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

  • Measuring Page Velocity with Google Analytics

    Online Behavior - December 1, 2015
    Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

  • Bulk Analytics Configurations with Google Sheets

    Pedro Avila - November 10, 2015
    Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

  • Running Semi-Automated Tasks on Google Analytics

    David Xue - November 4, 2015
    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

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