Analytics & Optimization Articles

  • Visualization Techniques to Communicate Data

    Ben Collins - April 11, 2017

    In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.

  • Documentation Is the Backbone of Analytics

    Baris Akyurek - March 14, 2017
    Analytics documentation

    So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...

  • Google Analytics Segments in Data Studio

    Lizzie Silvey - March 8, 2017
    Google Analytics Segments in Data Studio

    Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.

  • Machine Learning Through Google Tag Manager

    Online Behavior - February 28, 2017

    In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.

  • Online Marketer, Web Analyst, or Data Scientist?

    Tsahi Levy - February 20, 2017
    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

  • Reporting Search Performance in Google Data Studio

    Daniel Waisberg - February 13, 2017
    Reporting Search Performance in Google Data Studio

    This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.

  • Keeping Track of Analytics with Measurement Plans

    Martijn Scheijbeler - February 7, 2017
    Analytics Measurement Plans

    In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.

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