Analytics & Optimization Articles

  • Testing Statistical Significance On Google Analytics Data

    Mark Edmondson - February 25, 2015
    Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

  • Google Tag Manager Injector: Painless Tagging

    Chris Berger - February 18, 2015
    Google Tag Manager Injector: Painless Tagging

    This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.

  • Google Analytics Diagnostics: Actionable Data Quality

    Daniel Waisberg - January 28, 2015
    A Guide to Google Analytics Diagnostics

    Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.

  • Five Essential Facts About Google Analytics Goals

    Nadia Schwartz - January 21, 2015
    Google Analytics Goals

    In this article Nadia Schwartz provides a few tips and tricks to make Google Analytics Goals work better for you and ensure your data is reliable. You are doing yourself a disservice if you haven't set them up.

  • Cross Device Behavior: Google Analytics + Mailchimp

    Santeri Salonen - January 13, 2015
    Cross-Device Analytics With Email ID

    In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.

  • Telling Stories with Data - Six Step Framework

    Daniel Waisberg - January 5, 2015
    Telling Stories with Data

    In the presentation below shown in the article Daniel Waisberg summarize the process of going from data to insights with a six step framework he has been using for the last year.

  • Be a Good Data Citizen (Don't Be Lame)

    Phil Harvey - December 9, 2014
    Good Data Citizen

    In this article Phil Harvey provides examples of bad data behaviour, the people who do it and the old thinking and behaviours they fall foul of to make data unnecessarily hard. Then he moves on to how we can all be good data citizens and work together to make data easy.

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