Analytics & Optimization Articles

  • Tracking Forms Effectively in Google Analytics

    Edin Sabanovic - May 24, 2017
    Tracking Forms Effectively in Google Analytics

    This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.

  • Partnering with data to create insightful stories

    Daniel Waisberg - May 3, 2017
    Data Storyteller

    Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

  • Visualization Techniques to Communicate Data

    Ben Collins - April 11, 2017

    In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.

  • Documentation Is the Backbone of Analytics

    Baris Akyurek - March 14, 2017
    Analytics documentation

    So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...

  • Google Analytics Segments in Data Studio

    Lizzie Silvey - March 8, 2017
    Google Analytics Segments in Data Studio

    Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.

  • Machine Learning Through Google Tag Manager

    Online Behavior - February 28, 2017

    In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.

  • Online Marketer, Web Analyst, or Data Scientist?

    Tsahi Levy - February 20, 2017
    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

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