Analytics & Optimization Articles

  • Creating Effective Data Visualization

    Kent Clark - February 2, 2012
    Data Visualization

    There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.

  • 10 Strategies to Optimize Conference Attendance

    Judah Phillips - January 24, 2012
    10 Strategies to Optimize Conference Attendance

    When planning a conference behavioral strategy, here's what Judah Phillips suggests to optimize the experience. He calls it the "multivariate attendance strategies". Learn more about his 10 strategies to ensure you have a memorable and fun conference experience.

  • The Three Heads of Online Analytics

    Stephane Hamel - January 4, 2012
    Analytics Competency Center

    Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.

  • Radically Rethinking Web Analytics

    Justin Cutroni - December 20, 2011
    Rethinking Web and Digital Analytics

    Web analytics has an identity crisis. Everyone recognizes that we no longer do (only) web analytics, we deal with many different data sources. From social to app, the website is not our only source of data. We work with digital data. Learn more about the differences of Web and Digital Analytics and an alternative way going forward.

  • The Penultimate Definition of Analytics

    Judah Phillips - December 14, 2011
    Definition of Analysis

    As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important. The best, world-class companies create governance around data definitions and define other core business concepts. Learn more about what analytics is and is not.

  • Four Analytics Mistakes Even Experienced Analysts Make

    Kent Clark - December 7, 2011
    Analytics Mistakes

    It's said that common sense isn't common. I'd always scoffed at this sentiment until I started getting insights into the analytics of some pretty big companies. Not mom and pops or small businesses, but experienced consultants and big business. It seemed to me that even the experienced people tend to make some pretty common mistakes, all of them very easy to fix.

  • Nuts and Bolts of Chart & Graph Types [infographic]

    Daniel Waisberg - November 27, 2011
    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

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