Analytics & Optimization Articles

  • Data Studio Report: US Unemployment Analysis

    Daniel Waisberg - September 20, 2016
    Data Studio Report

    In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

  • Google Analytics 360 & DFP Audience Sharing

    Daniel Waisberg - August 31, 2016
    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

  • Empowering Google Analytics with Google Data Studio

    Lizzie Silvey - July 12, 2016

    This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.

  • The Dashboard of your Dreams

    Vlad Flaks - June 15, 2016
    The Dashboard of your Dreams

    This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.

  • Google Data Studio: A Step-By-Step Guide

    Daniel Waisberg - May 27, 2016
    Google Data Studio

    In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

  • Creative Uses to 5 Google Analytics Features

    Dave Fimek - May 18, 2016
    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

  • Google Analytics & Search Console: Deep Integration

    Daniel Waisberg - May 12, 2016
    Google Analytics & Search Console Deep Integration

    In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.

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