Analytics & Optimization Articles

  • Measuring The Full Customer Journey

    Siegfried Stepke - September 23, 2015
    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

  • Building A Data Landscape

    Phil Harvey - August 11, 2015
    Building A Data Landscape

    This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.

  • A Conversation on Google Analytics Integrations

    Daniel Waisberg - June 16, 2015
    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

  • A Better Way to Measure Users' Content Engagement

    Jordan Louis - June 4, 2015
    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

  • Building Google Analytics Powered Widgets

    Tahir Fayyaz - May 28, 2015
    Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

  • Customer Happiness with Google Analytics & FanExam

    Phillip Klien - March 31, 2015
    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

  • Using Google Analytics to Understand Your Customers

    Mallory Qualls - March 17, 2015
    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

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