Analytics & Optimization Articles

  • Interactive Dashboards with Data Studio & Bigquery

    Dan Chen - October 20, 2016
    Interactive Dashboards with Data Studio & Bigquery

    In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by

  • Visualizing Marvel & DC Cinematic Universes - POW!

    Daniel Waisberg - October 13, 2016
    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

  • Fixing Five Common Google Analytics Setup Mistakes

    Paul Koks - October 6, 2016
    How to Fix Five Common Google Analytics Setup Mistakes

    Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.

  • A Happy Marriage Between Google Analytics & iFrames

    Doug Hall - September 26, 2016
    Google Analytics & iFrames

    In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.

  • Data Studio Report: US Unemployment Analysis

    Daniel Waisberg - September 20, 2016
    Data Studio Report

    In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

  • Google Analytics 360 & DFP Audience Sharing

    Daniel Waisberg - August 31, 2016
    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

  • Empowering Google Analytics with Google Data Studio

    Lizzie Silvey - July 12, 2016

    This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.

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