Analytics & Optimization Articles

  • Be a Good Data Citizen (Don't Be Lame)

    Phil Harvey - December 9, 2014
    Good Data Citizen

    In this article Phil Harvey provides examples of bad data behaviour, the people who do it and the old thinking and behaviours they fall foul of to make data unnecessarily hard. Then he moves on to how we can all be good data citizens and work together to make data easy.

  • Beyond Digital Analytics Metrics

    Pere Rovira - November 18, 2014
    Beyond Digital Analytics Metrics

    In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.

  • Strategies to Reverse Cart Abandonment

    Sam Green - November 12, 2014
    Cart Abandonment Rates

    Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.

  • Optimize Your Site With Enhanced Ecommerce

    Kristoffer Olofsson - November 3, 2014
    Enhanced Ecommerce Product Impressions

    In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.

  • Conversion Rate Maturity Model: Processes

    Michal Parizek - October 28, 2014
    Conversion Rate Maturity Model: Processes

    When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.

  • Google Analytics Embed API Highlights

    Linda Lawton - September 24, 2014
    Google Analytics Embed API Highlights

    The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.

  • More Context With Google Analytics Benchmarking

    Daniel Waisberg - September 11, 2014
    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

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