Analytics & Optimization Articles

  • Data & Business Impact with Feras Alhlou

    Daniel Waisberg - October 11, 2017
    Google Analytics Stuido

    In this interview, Daniel Waisberg talks to Feras Alhlou about making sense of data, from the very start to making a business impact.

  • Data That Matters: Maternal Mortality Trends

    Daniel Waisberg - September 26, 2017
    Data That Matters: Maternal Mortality Trends

    In this article Daniel Waisberg provides more context into GoalKeepers 2017 using publicly available UNICEF data on maternal mortality. He discusses important points from the GoalKeepers 2017 report - then, he discusses some of the steps he used to create his report and the insights he learned from the data.

  • Embedding Google Data Studio Visualizations

    Daniel Waisberg - September 7, 2017
    Embedding Google Data Studio Visualizations

    In this article, Daniel Waisberg, Analytics Advocate at Google, shares insights on how to embed Google Data Studio reports on articles to create effective data stories.

  • Revamping Your App Analytics Workflows

    Hannah Levenson - June 19, 2017
    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

  • 150 Years of Marriages and Divorces in the UK

    Daniel Waisberg - June 13, 2017
    Marriage and Divorce Trends

    In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?

  • Tracking Forms Effectively in Google Analytics

    Edin Sabanovic - May 24, 2017
    Tracking Forms Effectively in Google Analytics

    This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.

  • Partnering with data to create insightful stories

    Daniel Waisberg - May 3, 2017
    Data Storyteller

    Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

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