Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

This commercial, produced by NFL Mobile, is a short and accurate representation of why companies should be focusing on the customer experience, not on the technology.
Online Behavior -
In Part 2 of the Marketing Metrics at Best Buy, Eric T. Peterson and Lynn Lanphier describe the process they went through while implementing the Analytics process at Best Buy. They go over the internal politics and personnel involvement with the process as well as their relationship with Omniture, the tool Best Buy uses for website measurement.
Online Behavior -
Information visualization is an old profession, which dates way before the invention of graphing tools, infographics, and other modern visualization methods. This short video presents an interesting perspective on how our ancestors began to understand the value of a good visualization back in the caves.
Online Behavior -
In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Eric T. Peterson and Lynn Lanphier talk about how Best Buy has been doing Web Analytics and really working to transform their ability to succeed in a very competitive environment.
Online Behavior -
This short video illustrates the power of words to radically change your message and your effect upon the world. It shows a great example of how to reach your customers by understanding what catches their feelings.
Online Behavior -
In this part 2 of 'What's Wrong with Metrics', Larry Freed provides a summary of what's is actually wrong with metrics often used by marketers. He also discusses the differences between feedback and measurement and how we can better satisfy our customers.
Online Behavior -
Often, metrics used to assess success are misunderstood, misinterpreted, and misleading. They measure KPIs important to the organization instead of what is critical in the customers’ eyes. This leads companies down a path of reactive management, but how can organizations proactively manage when most metrics look backwards?
Online Behavior -
In this interview with Bryan Eisenberg, Online Marketing speaker and author, he shares insights on how to optimize websites and increase conversion rates. As he says: "that's what conversion optimization is all about: understanding customers and making changes."
Online Behavior -
Joe Megibow, VP and General Manager of Expedia.com, the world's leading online travel provider, shares with us his view on the Online Analytics world. He starts by discussing the latest trends on the field, such as how companies are starting to act on the data; he also mentions an opportunity: the convergence of platforms in our space as we recognize that Web Analytics is not the only Analytics we should be looking at.
Online Behavior -
In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.
Online Behavior -