Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

Peter Fader, Professor of Marketing, Wharton School, illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. He also shares how the Wharton Customer Analytics Initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.
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In Part II of Social Media Measurement with Google Analytics, Corey Koberg discusses campaign tracking using Google Analytics and its importance for marketers and analysts. He also goes over mobile tracking techniques.
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In this presentation, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
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Learn how to monetize mobile, what metrics are most important and what obstacles stand in the way of reliable mobile measurement. The panelists live and breathe mobile so they are just the team to educate and inform about how to effectively measure and drive insights from your mobile channel.
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Justin Cutroni, Google Analytics Advocate, talks to Daniel Waisberg about Google Analytics best practices and latest developments. They also discuss the future of Analytics and how different people with different levels of expertise should be offered different tools and capabilities, as people often get scared by too powerful tools.
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In this keynote, Piyanka Jain discusses the “5 Step Analytics Framework™” starting from understanding real business question, structuring hypothesis around the question, pulling relevant data and then diligently following the recipe all the way to analysis and recommendations. Learn how to draw a $120k incremental revenue from 2 hours of analysis.
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In this presentation Tom Davenport addresses the organizational culture and business leadership required to make the most of the science of analysis, and shares stories of people who have made this transition and the resulting competitive edge their organizations exploit.
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Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.
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In this presentation, Tom Davenport discusses ways to manage analytics at an enterprise and provides examples on which companies and professions are embracing analytics. He also shares tips on how to improve decision-making on companies by using Analytics.
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In this interview with Vicky Brock, Co-Founder of Highland Business Research, we discuss some of the difficulties people have when it comes to Web Analytics. As an experienced trainer, she shares some examples of concepts and features newbies don't easily understand.
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