Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

Benjamin Black discusses why the context of data is so crucial, and how data processing needs to evolve drastically to meet today's data processing challenges.
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April Wilson explains that more data and more processing doesn't necessarily translate into better results. She believes that the crucial factor is critical thinking on the part of the data analyst/scientist.
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Jer Thorp, Data Artist in Residence at the New York Times, discusses two projects which span a large range. He discusses a project which seeks to help researchers gain location data with permission from individuals in the first part of his talk. In the second part of his talk, he describes a whole new concept in visualizing space exploration.
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Jeffrey Boorjian speaks about the Caesars Entertainment & Total Rewards Program, the challenges to understanding customer behavior, and the tools needed to optimize marketing reinvestment.
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Joe Megibow, Bob Page, and John Elder are interviewed to discover how one starts a career in data analytics. Joe Megibow says that the main goal is to prove your worth by finding data that can change a business. Bob Page says that love of data is the key to becoming successful in analytics. John Elder says that analytics is about predicting the future and helping people.
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The tendency is to measure everything, because we can, but it's crucial to know what you're doing with the data. This leads to the following two questions: What are we ultimately trying to accomplish? What does success look like?
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Justin Cutroni, Analytics Advocate at Google, says it's time to 'refresh' the approach to metrics. See how he uses 'events' to change how we gather and analyze data for both informational and e-commerce sites.
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Luke Lonergan, CTO, VP, and Co-Founder of Greenplum, a division of EMC asks and answers five important questions about Big Data.
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Paul Phillips, CEO & Founder of Causata describes the need for a complete system which gathers information from all channels in order to predict, in real time, future customer behavior.
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Steve Schoettler of Junyo explains how big data could be used to improve education to the point of doubling student achievement at a large scale.
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