Split Testing

Split Testing is one of the most important techniques when it comes to website optimization. It shows what users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. The most used methods for splitting website traffic are AB Testing and Multivariate Testing.

One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what they do. But how can we know if viewing certain content leads to a conversion or is there something else at play?
Ophir Prusak -
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a mixed basket is difficult - how can you possibly know the right image, message, tone and offer that will appeal to anyone & everyone? Landing pages are the perfect place to try out segmentation...
Anna Talerico -
Should you start the conversion optimization journey with a test or with a deep data analysis? The answer, inevitably, contains the expression "it depends". The answer to the question differs radically between two segments: companies that are new to analytics and testing & companies that are veteran conversion optimizers.
Daniel Waisberg -
This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.
Daniel Waisberg -
This video, presented by Eric T Peterson, provides tips in order to succeed in Website Testing. Eric starts by showing the value of testing to website improvement, as he says: "Testing and Optimization allows you to slowly yet incrementally improve the quality of your website and improve the quality of the customer experience."
Online Behavior -
This presentation, by Rachit Dayal, shows a way to use Google Website Optimizer in order to understand how much customers are willing to pay for a product. Rather than fixing a product price unilaterally, the marketer can run a test and analyze the selling curve when the price increases and understand the impact on revenue.
Online Behavior -
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, "users" are not a bunch of robots with the same needs and tastes.
Daniel Waisberg -