Social Media

Social Media is an increasing marketing challenge and opportunity. Companies are still striving to measure and optimize their marketing budget when it comes to their social presence in all channels: forums, review sites, social networks, blogs, microblogs, and others.

Social media today is where the World Wide Web was in 1995. Everybody was talking about it and best practices were far and few between. We know it's important, valuable and catching on. What we're just starting to learn is how to measure the business results of business investments in this new communication medium.
Online Behavior -
In Part II, John Lovett and Seth Duncan discuss the usage of sociological, psychological and consumer behavior theory to segment, classify and measure consumers' buying stages relative to corporate media strategy.
Online Behavior -
Learn more about John Lovett's research on Social Marketing Analytics and how to create a Social Media plan. In addition, learn about PR professionals and how they can measure the business value of targeted earned media opportunities.
Online Behavior -
Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.
Online Behavior -
In this presentation, Matthew Langie and Jeff Jordan go over Facebook Analytics and what kind of return does Facebook offer. They discuss the following questions: What is the basic ROI of investing on Facebook? How does Facebook fit into the rest of you online marketing spent? How does it compare to search, display and other online advertisement? How to measure Facebook success?
Online Behavior -