Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

This article describes a Maturity Model of Conversion Rate Optimization as a potential way of defining what are the core assets of a successful conversion rate optimization company.
Michal Parizek -
Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.
Online Behavior -
In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.
Online Behavior -
If analytics is how an organization arrives at an optimal and realistic decision through analysis and data; then, analysis is the process of breaking something complex into smaller parts so we can understand how it works - and optimize it.
Stephane Hamel -
Accepted business practice dictates that website performance is measured in some way, usually through Digital Analytics data. But the metrics commonly used are essentially vanity metrics, not actionable insights. Using the techniques described in this article you will be able to analyse your data as Amazon does - using value as a KPI.
Doug Hall -
When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.
Jordan Louis -
Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?
Christopher Berry -
Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. Are they going to continue to hover on this page? View a different product? Or just abandon the site altogether? This article provides some of the answers to these questions.
Damien Acheson -
Jeffrey Boorjian speaks about the Caesars Entertainment & Total Rewards Program, the challenges to understanding customer behavior, and the tools needed to optimize marketing reinvestment.
Online Behavior -
A persona is a group of visitors that visit a website, that share a common objective, purpose or background which make them distinct from another group of visitors. Learn how to use this technique to provide a better experience to your visitors.
Oliver Walker -