Google Analytics Videos

In this presentation, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
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Justin Cutroni, Google Analytics Advocate, talks to Daniel Waisberg about Google Analytics best practices and latest developments. They also discuss the future of Analytics and how different people with different levels of expertise should be offered different tools and capabilities, as people often get scared by too powerful tools.
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In this keynote, Piyanka Jain discusses the “5 Step Analytics Framework™” starting from understanding real business question, structuring hypothesis around the question, pulling relevant data and then diligently following the recipe all the way to analysis and recommendations. Learn how to draw a $120k incremental revenue from 2 hours of analysis.
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Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.
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In this presentation, Caleb Whitmore discusses principles and processes that can be used to create a strategy and plan that will lead to success with Google Analytics. He starts by sharing the four major keys to achieve success with Google Analytics and how analysts can start the process.
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In this presentation, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.
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In this keynote presentation, delivered by Justin Cutroni at the Google Analytics Users' Great Event San Francisco 2011, we learn about the state of the Online Marketing industry and how Google Analytics will help drive it.
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In this video, Daniel Waisberg interviews Paul Muret (Engineer Director at Google) and Phil Mui (Lead Product Manager for Google Analytics). They shared insights on Google Analytics latest platform upgrade. They also speak about the way organizations are incorporating data into their decision making process and how they see the Web Analytics industry growing.
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