eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

In Part II (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the six main lessons that he learned while building a framework to manage Expedia metrics and optimization efforts.
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In Part I (out of III), Joe Megibow, VP, Global Analytics and Optimization at Expedia, goes over the reason why the company invest so heavily in Analytics and Optimization: to be relevant to their customers and to continue to be the leader brand on the travel industry.
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Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.
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In this "Questions & Answers" session from eMetrics Marketing Optimization Summit San Jose 2010, Bryan Eisenberg and Eric T. Peterson answer to online marketing optimization questions from the audience.
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In this presentation, Bryan Eisenberg speaks about optimizing website conversion rates. Brian compares the conversion optimization journey with losing weight as both require a daily routine that start as a very difficult effort and gradually become an addiction to improving the website. The most important element is to have a clear reason for this journey: why are you putting all this effort, what do you want to achieve?
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In this video we discuss the development of the Web Analytics industry with Web Analytics Demystified Senior partner, John Lovett. He shares with us insights on how to make websites more relevant to users, how the WAA is acting to foster the industry, and where we, as an industry, are heading towards.
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In this presentation, Josh Manion, Founder & CEO of Ensighten, talks about the Tag Management revolution, why using a Tag Management system (TMS) is as important as a Content Management System (CMS).
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In this interview, Stephane Hamel shares insights about his Online Analytics Maturity Model, which is aimed at sparking discussions and bring interest to Web Analytics in organization. He also provides tips on Web Analytics consulting, both for external consultants and for Analysts inside a company that need to interact with multiple teams. Last, he presents his new project: gaAddons.
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In Part III Neil Mason presents examples on how to use data mining and segmentation to understand customers and create personas based on behavior. This will help us to understand where the customers are likely to go, helping us to design their experience and target them in a more scientific way.
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Following Neil Mason's discussion on Data Mining Process and Predictive Analytics (part I of this presentation), he nows discusses the Data Extraction, Transformation and Loading, a critical step on the data mining process. Neil also goes over a case study on customer segmentation where he explains two different ways of applying behavioral segmentation strategies.
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