eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

In this presentation, Stephane Hamel goes over all the aspects of The Online Analytics Maturity Model. He shows how to evaluate a company maturity level by asking the right questions.
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In this presentation, Stephane Hamel shares insights on how to measure an organization Web Analytics Maturity. He discusses the struggle between the creativity and the data-driven approach and how we should balance between them. He then introduces the Online Analytics Maturity Model and how it can be used to measure the Analytics process inside companies.
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In this presentation, Dave Nelson shares three main lessons Dell learned on the Analytics and Testing journey.
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In this presentation, Carol Gohl (Program Manager for Dell’s Consumer and Small Business Global Online Analytics and Testing) discusses how Dell optimized the Web Analytics & Testing Process across a Global team of Web Analysts and Testers.
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Ed Wu (Head of Global Testing & Optimization at Dell) shares his perspective on wringing the most profitability out of the online channel. Ed reveals Dell's global online analytics & testing strategy and how it developed since the late 90s till nowadays.
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In this interview, we discuss with Jesse Nichols, Agency Relations Manager for Google Analytics & Website Optimizer, about the Google Analytics Ecosystem, especially when it comes to search and analytics agencies, but also when it comes to best practices and the industry future.
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In Part III (out of III) of this presentation, Mike Grehan wraps up by outlining the future of the Internet as a web of applications and by describing how Google and other search engines will have to adapt to this new connected environment.
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In Part II (out of III) of Search at the Center: Connected Marketing, Mike Grehan discusses how search engines work, starting by citation analysis and continuing to the links and their authority, and finally about signals used by search engines to rank websites.
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In Part I (out of III) of this presentation, Mike Grehan starts by going over some of the historical aspects that influenced the creation of search engines. He goes on to explain how the world wide web was created in 1989 by Sir Tim Berners Lee. He then explains how search engine works and what was and still is important when it comes to search engine marketing.
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In this interview June Dershewitz and Judah Phillips share with us valuable insights on how to get promoted, on which degrees will prepare people to be successful at Web Analytics, on where is the right place for Web Analytics in companies, and what makes them really enjoy their works.
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