eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

In the second part of Joe Megibow's talk, he teaches lessons 7-10 about using analytics in a company. His stories explain why it's so important to use data analysis from other disciplines, aggregate all of the relevant data, use different measures for different technologies, and keep the analytics relevant to the product.
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Joe Megibow, VP and General Manager, Expedia, tells stories from his career, and demonstrates six important lessons that he learned based on his experiences in the analytics business.
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David McBride, leader of the Business Intelligence team at Comcast International Media, talks about using analytics effectively in an enterprise, focusing on the following three points: where should analytics live, "Monthly Metrics Close", and building a first-rate team.
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Shaina Boone, Vice President of Marketing Science, Critical Mass, gives advice to analysts trying to push their data-driven approach, explains what basic skills are needed for getting into the field of analytics, and recommends a course of study for gaining proficiency in the field of analytics.
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Larry Freed, President and CEO, ForeSee, discusses the difference in today's customers, who are multi-channel, multi-device users and have much more control than customers had in the past. Freed emphasizes the need for measuring behavior and connecting a user's behavior through different channels, but explains that today, the most important measure of success is customer satisfaction.
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In Part Two of Geoff Ramsey's presentation, he discusses using social media, video, and mobile to generate and spread 'magnetic' content. He discusses the value of allowing customers to become evangelists, and examines the success of TurboTax with social media, of Blendtec's success with their 'Will it Blend?' videos, and Dunkin' Donuts' successful app for coffee runs.
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Geoff Ramsey, CEO & co-founder of eMarketer, and co-author of 'Digital Impact: The Two Secrets to Online Marketing Success' speaks about the two fundamental questions that face marketers trying to create data-based marketing plans.
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Colin Coleman, Senior Director Data Strategy, Turner Broadcasting System describes Turner's move to use analytics better by using a hub-and-spoke strategy wherein the data and behavior analysts are the center hub of the company, and decision making is based upon the data and behavior analysis.
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Shari Cleary, VP of Digital Media Research, Entertainment & Games , MTV Networks, shares insights from her current role. She goes over the structure of the company and how they manage metrics and people across their multiple web properties.
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Peter Fader, Professor of Marketing, Wharton School, talks to Daniel Waisberg about his newest book and about the work he has been doing to bring academics closer to industry practitioners and vice versa.
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