The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.
In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.