Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

Data Studio Report: US Unemployment Analysis

In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

Daniel Waisberg -
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
Daniel Waisberg -
This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.
Lizzie Silvey -
This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.
Vlad Flaks -
In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.
Dave Fimek -
In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.
Daniel Waisberg -
In this article you will learn how to set up Google Analytics to make your content reports super actionable.
Paul Koks -
In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.
Daniel Waisberg -
This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
Daniel Waisberg -
In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.
Doug Hall -