Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...
Baris Akyurek -
Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.
Lizzie Silvey -
Machine Learning Through Google Tag Manager

In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.

Online Behavior -
The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?
Tsahi Levy -
This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
Daniel Waisberg -
In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.
Martijn Scheijbeler -
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.
David Krevitt -
In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.
Dan Chen -
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.
Paul Koks -
In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.
Doug Hall -