Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large and small need to find effective and efficient ways to find out exactly what works, and what doesn't. Creative use of a web analytics solution combined with a determination to listen to the data rather than one's own "gut feeling", can lead the way to better content and better websites.
Jordan Louis -
Learn more about what makes a data-driven company. Being data-driven doesn't mean there is a blanketed and uniform coating of data-dictatorship to all decisions made. Being data-driven is the art and ability to leverage all business assets to exercise judgment in the decision process.
Stephane Hamel -
It's easy to make assumptions about what a metric is, but in so doing you run the risk of drastically misunderstanding your data. This occurs all the time, from interpretation of 1930's employment statistics, to modern web analysis. Maintaining focus on the specifics of your metrics is crucial to understanding the actual behavior of your visitors.
Kent Clark -
Tag-based applications are becoming the selected platform of what Tim O'Reilly coined Web 2.0: "web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web". Learn more about how to use and what are the benefits of Tag Management Systems, solutions that controls the deployment of externally hosted Javascript "page tags".
Phillip Klien -
Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.
Emer Kirrane -
Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.
Dennis van der Heijden -
Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between the Brazilian regions: North, Northeast, Midwest, Southeast and South. As can be seen in the infographic each with very specific characteristics.
Daniel Bronfen -
A recent survey indicates that U.S. companies are losing as much as 23 percent of their entire annual online revenues from providing poor experiences to their online customers. One would assume that a loss of this magnitude would be a wake-up call to ebusinesses. However, most companies lack the tools and processes to truly understand online customer experience and, therefore, don't know what they're missing.
Geoff Galat -
This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.
Daniel Waisberg -
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I learned and the metamorphosis that the site went through, I thought it would be interesting to share it. In this post I describe some of the things we did during the last year of activity.
Daniel Waisberg -