Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

In this post, Yehoshua Coren discusses several ways to use the Multi-Channel Funnels, a Google Analytics feature that can be used to understand which channels assisted in driving website conversions. Yehoshua also goes over some important definitions and challenges of this tool.
Yehoshua Coren -
This article provides three lessons to expert Web Analysts learned from playing Lego. In order to be a successful professional in the Analytics industry, professionals need to focus on order, social skills and simplicity.
Daniel Waisberg -
In this article Stephane Hammel discusses key trends for Web Analytics in 2012. He writes about the "social media bubble" and how websites should go about measuring Social Media ROI. He discusses the emergence of BIG Data, and how it will affect Web Analytics, and he discusses privacy concerns when it comes to web analysis.
Stephane Hamel -
Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.
Jim Eustace -
In this post, Stephane Hamel discusses what we do as analysts and what our responsibilities are. This understanding is essential if we want to define the discipline we are in, and which skills are required in order to be a successful professional.
Stephane Hamel -
There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.
Kent Clark -
When planning a conference behavioral strategy, here's what Judah Phillips suggests to optimize the experience. He calls it the "multivariate attendance strategies". Learn more about his 10 strategies to ensure you have a memorable and fun conference experience.
Judah Phillips -
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
Jose Uzcategui -
Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.
Stephane Hamel -
Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.
Anna Talerico -