Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.
Michal Parizek -
The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.
Linda Lawton -
Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.
Daniel Waisberg -
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. In this article I share the top 10 tips from January to June.
Daniel Waisberg -
In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.
Kristoffer Olofsson -
In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.
Daniel Waisberg -
By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.
Jeff Sauer -
This article is a guide to the new Google Analytics Chrome extension: In-Page Analytics. The extension is intended to help its users understand their customers in a better and faster way.
Daniel Waisberg -
Following a recent post at Online Behavior on Visualizing Google Analytics Data With R I thought I would share my own Shiny application (a free package available for R) for visualising visits, bounce rate etc. from websites.
Chris Beeley -
This article shows how to easily rewrite multiple URLs in Google Analytics with the help of Google Tag Manager (GTM). This solution is life changing for websites that do not have friendly URLs, which makes analyzing customer behavior on websites very cumbersome.
Shuki Mann -