Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.
Daniel Waisberg -
This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
Daniel Waisberg -
In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.
Doug Hall -
In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.
Doug Hall -
In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.
Daniel Waisberg -
In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.
Doug Mackenzie -
If you have deep enough pockets to be able to put the best analysts in front of the best tools, go right ahead. You are going to ace your game. But if you have to cut down on your hiring budget to be able to afford the next shiny tool, I would recommend that you think twice.
Baris Akyurek -
This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.
Jon Meck -
One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.
Online Behavior -
In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.
Pedro Avila -