Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!
Daniel Waisberg -
Suppose you own a restaurant in a highway rest area. You want to understand how your visitors behave and to optimize the restaurant to better serve your clients. How would you do that? And how is it related to Web Analytics? Here is how...
Daniel Waisberg -
In this article you will learn how to use Google Analytics Dashboards, they are a great way to keep track of your website. It can save a lot of time on your (and your colleagues) day-to-day so it is certainly worth to invest some time to have the right data in there.
Daniel Waisberg -
In this article you will learn advanced tips and tricks for Adwords bid optimization using Google Analytics. Yehoshua Coren shares some of his processes and approaches to optimizing paid search campaigns using Google Analytics.
Yehoshua Coren -
There is no doubt that videos help improve the overall conversion rates for your website, and using the tips in this article will also help you to increase the success of your web video in its own right. Visitors to your site should be drawn into watching your video, engaged by it and should then want to make an enquiry as a result. If your video isn't converting then there is no point in you having it!
Sean McPheat -
Learn three simple steps that help you to reduce your bounce rate by 20 percent or more, meaning more visitors will find your content and site valuable. After that, you'll only have to convince them to stick around long enough to buy.
Stephen Woessner -
When most people hear 'analytics', they think numbers and they often assume that numbers must be one of those 'left-brained' things that only engineering types can master. I believe any good analyst must have a foot placed firmly in both camps to be effective. Here is why...
Rod Jacka -
This post covers best practices for ensuring you have accurate and actionable data inside Google Analytics and also step outside of the tool to complete the full picture and establish onsite and offsite metrics to help us report on our success and most importantly, drive action.
Benjamin Mangold -
This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
Paul Koks -
In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.
Jordan Louis -